Not another consultant.
Not another content creator.

I’m Omar Oakes: 15 years in newsrooms, a decade covering media and advertising, now sharpening voices in boardrooms and digital spaces.

  • 🎙️ Founding editor/editor-in-chief, The Media Leader, and media editor at Campaign. A decade covering advertising/media after five years in national and regional news (The Telegraph, Newsquest South London).

  • 🗣️ Moderator/panellist at Cannes Lions, Advertising Week Europe, LEAD, The Future of Media, Connected TV World Summit, eCommerce expo, Leaders in Sport.

  • ✍🏼 Shortlisted BSME columnist of the year. My TML column was also referenced by BBC media editor Ros Atkins at his 2024 keynote Edinburgh Festival speech.

  • 📍 Experienced host and content creator for podcast, short-form videos (YouTube) and branded content for B2B advertisers. As heard on The Media Podcast, The Media Leader Podcast, The WARC Podcast, #MediaSnack Live, The Campaign Podcast, and many more.

Why I started oomph.

After a decade in newsrooms and B2B media, I realised something:

Most of the marketing industry is drowning in noise — LinkedIn posts no one reads, thought leadership that says nothing, and content designed to please algorithms instead of people.

I created oomph. to change that.

This isn’t about making people “famous” or “go viral”. I’m passionate about enabling media and advertising leaders cut through the wall of noise to reach the right audiences — clearly, credibly, and consistently.

I work with agency leaders, media companies and marketers who want to sharpen their voice, build trust, and grow with purpose. No fluff. No formulas. Just focused, high-impact work.

What I believe

Great content earns attention — it doesn’t beg for it

Strategy should be practical, not a 50-slide deck

Intelligence is underrated in marketing – I work with people who value it

BS wastes everyone’s time – I don’t waste yours

Two men engaged in a discussion during a panel or interview, seated in front of a red background with partial hashtag '#FOB' visible. One man wears glasses and a suit, gesturing with his hands, while the other holds a notebook or tablet and looks attentively.

Omar x ex-C4 CEO David Abraham

A man and a woman sitting and talking on stage during an event or interview, with illuminated large letters and a space-themed backdrop in the background.

Omar x ITV CEO Carolyn McCall

A man sitting on a beige chair holding a tablet and stylus, engaged in a discussion during a presentation or panel, with beverages on a white table in front of him.
Two men are seated on stage during a discussion; the man on the left is speaking into a microphone, wearing a black suit and white shirt, with water glasses and a bottle on the table beside him; the man on the right is listening, dressed in black with glasses, holding a tablet and a microphone, and wearing brown shoes.

Omar x Nielsen CEO Karthik Rao

A man standing at a podium giving a presentation in a conference hall with a large screen behind him displaying a quote by Omar Oakes about media and short-form content. There are white chairs on stage next to the podium.

BBC Media Editor Ros Atkins references Omar’s work at his keynote Edinburgh Festival Conference

A man giving a presentation at a conference titled 'The Future of TV Advertising Global.' He is standing at a podium with a backdrop displaying logos of sponsors and a large Earth image from space.
Panel discussion with four speakers on a stage, with an audience in a conference room. There are large screens displaying presentation content behind them, and water bottles on the table.

Contact me

Interested in working together? Fill out some info and I will be in touch shortly.