Not another consultant.
Not another content creator.

I’m Omar Oakes — a journalist by trade, here to bring clarity and impact to your content, strategy and storytelling.

🎙️ Founding editor/editor-in-chief, The Media Leader, and media editor at Campaign. A decade covering advertising/media after five years in regional and national news (Newsquest South London, The Telegraph).
🗣️ Moderator/panellist at Cannes Lions, Advertising Week Europe, LEAD, Adwanted Events (The Future of Media, Connected TV World Summit), eCommerce expo, Leaders in Sport
✍🏼 Shortlisted BSME columnist of the year. My TML column was also referenced by BBC media editor Ros Atkins at his 2024 keynote Edinburgh Festival speech.
📍 Experienced host and content creator for podcast, short-form videos (YouTube) and branded content for B2B advertisers. As heard on The Media Podcast, The Media Leader Podcast, The WARC Podcast, #MediaSnack Live, The Campaign Podcast.

Why I started oomph.

After a decade in newsrooms and B2B media, I realised something:

Most of the marketing industry is drowning in noise — LinkedIn posts no one reads, thought leadership that says nothing, and content designed to please algorithms instead of people.

I created oomph. to change that.

This isn’t about hype. It’s about helping smart people say smart things in ways that cut through — clearly, credibly, and consistently.

I work with agency leaders, media companies and marketers who want to sharpen their voice, build trust, and grow with purpose. No fluff. No formulas. Just focused, high-impact work.