Not another consultant.
Not another content creator.

I’m Omar Oakes: 15 years in newsrooms, a decade covering media and advertising, now sharpening voices in boardrooms and digital spaces.

🎙️ Founding editor/editor-in-chief, The Media Leader, and media editor at Campaign. A decade covering advertising/media after five years in national and regional news (The Telegraph, Newsquest South London).
🗣️ Moderator/panellist at Cannes Lions, Advertising Week Europe, LEAD, The Future of Media, Connected TV World Summit, eCommerce expo, Leaders in Sport.
✍🏼 Shortlisted BSME columnist of the year. My TML column was also referenced by BBC media editor Ros Atkins at his 2024 keynote Edinburgh Festival speech.
📍 Experienced host and content creator for podcast, short-form videos (YouTube) and branded content for B2B advertisers. As heard on The Media Podcast, The Media Leader Podcast, The WARC Podcast, #MediaSnack Live, The Campaign Podcast, and many more.

Why I started oomph.

After a decade in newsrooms and B2B media, I realised something:

Most of the marketing industry is drowning in noise — LinkedIn posts no one reads, thought leadership that says nothing, and content designed to please algorithms instead of people.

I created oomph. to change that.

This isn’t about making people “famous” or “go viral”. I’m passionate about enabling media and advertising leaders cut through the wall of noise to reach the right audiences — clearly, credibly, and consistently.

I work with agency leaders, media companies and marketers who want to sharpen their voice, build trust, and grow with purpose. No fluff. No formulas. Just focused, high-impact work.