Consulting and training that brings clarity and impact

I help agencies, media companies and marketers sharpen their strategy, simplify complexity, and create content that actually works.

What I Do

You’re good at what you do. But sometimes, you need an outside perspective — someone who knows the industry, sees the patterns, and can tell you what matters (and what doesn’t).

I offer senior-level support across strategy, content, and positioning — without the overhead of a big agency or the vagueness of a “content consultant.”

How I Can Help

📐 Content Strategy

Let’s figure out what to say, where to say it, and how to make it land. I’ll help you define your messaging pillars, content roadmap, and execution plan.

🎓 Training

Guides, workshops and refreshers on

How to write thought leadership that actually cuts through (ideal for marketing teams, agency execs)
How to brief and manage a ghostwriter or external writer effectively
How to write LinkedIn posts that get engagement without being cringey
How to structure a B2B newsletter that people actually read
Editorial leadership 101 for marketers: how to build a media mindset and editorial values into your brand
How to moderate a panel that’s not boring

🧠 Editorial Audits

I review your owned content, pitch decks, and comms to identify what’s working, what’s not, and what you can do differently — with fast, actionable insights.

🔍 Positioning & POV Development

We’ll clarify your point of view and make sure your voice stands out in a market full of sameness. Ideal for agencies and media owners.

📊 Research Activation

Got great data or insight? I’ll help you turn it into content, campaigns, and conversations that drive impact — not just PDFs that sit on a server.

Who I Work With

Media owners who want smarter content that will build trust and credibility with advertisers
Agencies who know they need to speak with conviction but struggle to cut through
Founders and CMOs who are tired of sounding like everyone else
Content teams who want to level up their thinking

Whether you’re running a rebrand, planning a campaign, or building a leadership platform — I can support, advise, and create.

Why oomph.?

🎯 Journalist mindset: I ask tough questions, listen hard, and get to the truth fast
✍️ Content-first: I don’t just talk strategy — I help you execute
🧩 Cross-industry insight: Media, marketing, platforms, publishing — I’ve seen all sides
💬 Flexible format: One-off sessions, short projects, retainers — whatever fits