Clear thinking. Sharp analysis.
And lots of oomph.

A consultancy led by journalist and media industry commentator Omar Oakes.

Helping media and advertising leaders sharpen their message, tell better stories, and earn attention that actually matters.

What I do

I’m Omar Oakes.

I’m a journalist, specialist writer, events host and B2B marketing consultant for leaders in media, advertising and marketing.

I work at the intersection of media, marketing and strategy — bringing 15 years of experience to help brands and people communicate with impact. I have interviewed many of the most influential business leaders in advertising and media. And, having built a wide-ranging network of contacts for more than a decade, I regularly analyse the trends that matter.

I am a specialist in the business of media and advertising, having been news editor, technology and media editor at Campaign magazine, before founding the leading media-industry title The Media Leader as editor-in-chief.

I launched my own freelance consultancy in January 2025 because I wanted to take on the challenge of building a business while working with a select group of companies and leaders that believe in the power of media to make the world more informed, prosperous and happier.

This is particularly important at a time when the industry faces widespread disruption amid the challenges of AI, market consolidation, and the ongoing fragmentation of how people consume media.

It’s never been more important for advertising and media leaders to cut through the noise with oomph.

Journalism

I write columns, features and investigations that challenge groupthink and provoke meaningful debate — across advertising, media and culture.

Ghostwriting

I help ambitious founders and C-suite execs sound like their best selves. Thoughtful, strategic content that sparks real engagement (not just impressions).

Consulting

From content strategy to editorial audits, I work with advertising and media companies and agencies to clarify their voice and elevate their influence.

Moderation

Live on stage or behind the mic — I host, question, and provoke. Panels, podcasts and keynotes that people actually remember.

What people say

  • “Working with Omar on our Global Ad Trends report was a brilliant experience. He brought the rare combination of editorial sharpness and deep industry knowledge — someone who understands the nuances of media, but also how to tell a story that cuts through. His ability to challenge our thinking, distil complexity, and deliver high-quality work under pressure made him an invaluable partner. The report was all the stronger for his input — insightful, confident, and genuinely thought-provoking.”

    Alex Brownsell,
    Head of Content,
    WARC Media

  • “Omar brought clarity, energy and sharp editorial judgment to our panel at the PPA Festival, helping to make it one of the day’s standout sessions. He guided the conversation with authority and warmth, challenging thinking and inspiring ideas. A true professional—collaborative, insightful and unflappable. His contribution played a vital role in making this our best-attended festival yet.”

    Sajeeda Merali,
    CEO,
    Professional Publishers’
    Association

  • “Omar is simply a joy to work with — a total professional who gets the work done efficiently, gives you the fullness of his attention and ultimately has your back. Having Omar onside is a distinct competitive advantage for any client. He’s been instrumental in helping me shape strategy and thought leadership for a major media owner client, and his ghostwriting on award entries for a leading consumer brand was pitch-perfect.”

    Kat Levy,
    Founder,
    Furious PR

Let’s make something with oomph.

Whether you need a ghostwriter who actually gets this industry, a no-fluff content strategist, or a sharp moderator for your next event — I’m here for it.

Fill out the form, or reach me directly:

📧 Email: omar@oomphoomph.com

LinkedIn: Let’s connect

📅 Book a call: Just pick a time to meet!!