Your business has talent, ideas, and people who care deeply about what they do.
So why don't you sound like it?
oomph. is a strategic narrative consultancy for media and advertising leaders. This is what we fix.
Most businesses are better than they sound.
Not in a vague, brand-perception way. In a ‘we rewrote this pitch deck four times and still lost the room’ way. Or in a ‘the CEO did three interviews last quarter and said something different in each one’ way.
There’s a name for this: narrative debt.
It builds quietly, through decisions that feel reasonable under pressure. Just get through this week’s pitch and we’ll fix the story later. Adapt the message for every audience instead of getting a grip of what's broken underneath. None of it feels dangerous in the moment. Together, it compounds.
The fix isn't better words. It's a better foundation.
Who does this work?
oomph. is Omar Oakes, a journalist, media industry analyst and former editor who has spent over a decade inside advertising, agencies, and the businesses that fund them.
Omar runs the diagnostic and builds the architecture. No handoffs, no juniors, and no AI-generated slop dressed up as strategy.
To view Omar’s journalism and writing, visit omaroakes.com
Where you start depends on the size of the problem.
oomph. runs two formal programmes of work.
One is a flagship offer tackling narrative debt at a company level; the other is short, sharp surgical help for individual business leaders and executives.
For clients whose narrative foundation is already in place, bespoke executional work — ghostwriting, awards writing, speechwriting, social copywriting, and coaching — is available on request.
Entry point
Two weeks · Individual
⚡ Sprint
For founders and executives who are brilliant in conversation but have no consistent, codified version of what they stand for. A 90-minute workshop. A Narrative Foundation document. A walkthrough. Done in two weeks.
90-min workshop · Narrative Foundation doc · Walkthrough session
See what Sprint delivers →Full engagement
6–8 weeks · Organisational
⚙️ Engine
For when the narrative problem isn't one person — it's the whole system. Deep diagnostic, stakeholder interviews, competitor analysis. The result: a Narrative Architecture Document that holds across every channel, every audience, every person speaking on your behalf.
Credibility Map · Narrative Diagnosis Memo · Argument Map · Narrative Architecture Doc · Strategy workshop
See what Engine delivers →Not sure where to start?
Book a diagnostic call. £500.
60 minutes. You'll leave with a clear view of what your narrative problem actually is — and which engagement, if any, is the right fix.
Should you opt for Sprint or Engine after this call, the diagnostic fee will be credited in full.
Make an enquiry →What people say
I'd been putting off this kind of work for years; not because I didn't think it mattered, but because I didn't trust anyone to do it without turning it into a brand exercise full of words I'd never actually use. Omar did the opposite. He asked the right questions, pushed back where I was being vague, and produced something that genuinely sounds like us — and more importantly, like the version of us we're trying to become. It's already changed how I talk about the business.
Matt Hopper
Co-founder, Trisonic
Omar is a total professional who gets the work done efficiently, gives you the fullness of his attention and ultimately has your back. Having Omar onside is a distinct competitive advantage for any client. He's been instrumental in helping me shape strategy and thought leadership for a major media owner client, and his ghostwriting on award entries for a leading consumer brand was pitch-perfect.
Kat Levy
Founder, Furious PR
Omar instantly understood both our product and the broader marketing challenge we're solving. He has a rare ability to translate complex ideas into sharp, strategic content that doesn't sound like generic B2B fluff. It was refreshing to work with someone who actually knows this industry and can speak directly to the kind of clients we want to reach.
Ronny Golan
CEO, ViewersLogic Group
Omar understands how influence and B2B marketing are evolving, especially in fast-moving, digital-first spaces where traditional 'thought leadership' tactics don't always cut through. He knows our world, stays plugged into industry shifts, and writes with clarity and authority. That mix of insight and craft makes him a valuable partner for any agency looking to stay relevant and communicate in a way that actually lands.
Hannah Baker
Chief Marketing Officer, Brave Bison
Omar is more than a journalist; he's a strategic extension to your marketing team and a valuable asset to any business. He is excellent at cutting through the industry noise and working alongside clients to shape content, storytelling and outreach that feel effortlessly aligned. I'd highly recommend working with Omar to create strategic storytelling that delivers results.
Joanne Brenner
Founder, Ten27 Comms
oomph. starts with a diagnosis, not a pitch.
Every engagement starts with a diagnosis. A genuine examination of where your narrative breaks down, and whether what we're proposing is actually the right engagement for you.
Sometimes the honest answer is that you need the Sprint, not the Engine. That advice gets given.